2020 PSWUD Human Centered A.I.

Let’s explore how A.I. can enrich our human capabilities and experiences

November 12, 2020 at 10am to 4pm PST, Virtual Event


Meet the Speakers

Get to know this year's line-up of speakers
  • Image of Cheryl Platz

    Cheryl Platz

    Principal UX Designer at Bill & Melinda Gates Foundation

    Cheryl Platz is a world-renowned designer whose work on emerging technologies has reached millions of customers across multiple industries. Her professional passions include natural user interfaces, applied storytelling in design and research, and taming complexity in any manifestation. Her first book, Design Beyond Devices, will be published by Rosenfeld Media in late 2020.

  • Image of Greg Parrott

    Greg Parrott

    Head of UX & CX Performance at IBM

    Greg Parrott is an experience design executive focused on ROI of UX and CX. In 1996 he established “Hyperbranding” as world’s first service mark for interactive branding. Greg built digital brands for Fortune 500 and was the strategist behind numerous Internet startups, including first major online pharmacy – currently operating as CVS.com.

  • Image of Ruth Kikin-Gil

    Ruth Kikin-Gil

    Senior UX Designer at Microsoft

    Ruth is a Responsible AI + design strategist that focuses on product innovation. Her career path at Microsoft took her from an innovation lab, to a strategy team, to designing future experiences in Office, and to developing and evangelizing Responsible AI practices across Microsoft. She currently drives Responsible AI practices in the Security and Compliance organization. She is a co-creator of the Guidelines for Human-AI interaction, and teaches design at the University of Washington.

  • Image of Huatong Sun, PhD

    Huatong Sun, PhD

    Associate Professor at University of Washington Tacoma

    Dr. Huatong Sun is an Associate Professor of Digital Media and Global Design at the University of Washington Tacoma. She is a SXSW speaker and an award-winning book author of “Cross-Cultural Technology Design” (2012) and “Global Social Media Design: Bridging Differences Across Cultures” (2020).

  • Image of Kristie J. Fisher, PhD

    Kristie J. Fisher, PhD

    Staff UX Researcher at Google

    Kristie leads the UX Research team for Stadia Games & Entertainment, a new games development team at Google and is an author of Google's People + AI Guidebook, launched in May 2019. In addition to working on Stadia, in her five years at Google Kristie has also worked on G Suite and Ads, including AI-driven tools within those product areas. She holds a PhD in Cognitive Psychology from the University of Washington.

  • Image of Cecilia Aragon

    Cecilia Aragon

    Director of the Human Centered Data Science Lab at University of Washington

    Cecilia Aragon is Director of the Human Centered Data Science Lab, Professor in the Department of Human Centered Design & Engineering, Founding Co-Director of the University of Washington Data Science Master’s Program, and Senior Data Science Fellow at the eScience Institute at the University of Washington (UW) in Seattle.

  • Image of Saiph Savage

    Saiph Savage

    Director HCI Lab at West Virginia University

    Saiph has opened the area of Human-Computer Interaction in rural West Virginia, and has advised governments in Latin America to adopt Human-Centered Design to deliver better services to citizens. Her research helped push the creation of a Federal Advisory Committee in Mexico for exponential technology.

  • Image of Jamika Burge,PhD

    Jamika Burge,PhD

    Head of AI Design Learning & Research Insights at Capital One

    Dr. Jamika D. Burge leads AI Design Insights within Experience Design at Capital One. Her team uncovers learning & research insights across multiple platform experiences, including conversational AI. She drives Intersectional Design across Capital One and is a contributor to the company's Responsible AI Principles.


  • 10:10 AM - 11:00 AM PST

    Opti-Pessimism: Design, A.I., and Our Uncertain Future

    Image of Cheryl PlatzCheryl Platz

  • 11:10 AM - 11:30 AM PST

    Design responsibly: Guidelines for designing Human-A.I. Interactions

    Image of Ruth Kikin-GilRuth Kikin-Gil

  • 11:30 AM - 12:00 PM PST

    The Business Value of Emotional Experience

    Image of Greg ParrottGreg Parrott

  • 12:00 PM - 12:30 PM PST

    Q&A Session

    Morning Speakers

  • 01:00 PM - 01:30 PM PST

    How to decide whether and how A.I. adds value to your product and to your users

    Image of Kristie FisherKristie Fisher

  • 01:30 PM - 01:50 PM PST

    The Past, Present, and Future of Human Centered AI

    Image of Cecilia AragonCecilia Aragon

  • 01:50 PM - 02:20 PM PST

    Q&A Session

    Mid-day Speakers

  • 02:30 PM - 02:50 PM PST

    Engaging Cultural Differences for Empowering Design

    Image of Huatong SunHuatong Sun

  • 02:50 PM - 03:10 PM PST

    A Future of Work for the Invisible Workers in A.I.

    Image of Saiph SavageSaiph Savage

  • 03:10 PM - 03:30 PM PST

    Intersectionality in AI, Human-Centered Design, and Beyond

    Image of Jamika BurgeJamika Burge

  • 03:30 PM - 4:00 PM PST

    Q&A Session

    Afternoon Speakers


Huge thanks to all our sponsors

    The First Rung

    A Q&A Panel to help students looking for careers in the UX field. Join us on November, 11 at 6:30PM - 8PM PST.


    • What makes a candidate stand out when applying or interviewing for a role?
    • What can you expect when applying for a UX role?
    • What experiences, skills, or courses help open doors for new designers?
    • What does the future of hiring for UX roles look like?
    • Image of Trinh Vo Yetzer

      Trinh Vo Yetzer

      Managing Partner at User Research International

      Trinh Vo Yetzer is the Managing Partner at User Research International. She has over 20 years of experience as a senior leader in user experience, user research, and product development. At User Research International (URI), Trinh is responsible for all aspects of the business – primarily its growth by delighting each and every customer. Trinh is very passionate about leading and defining great user experiences and, as such, she has been a regular speaker at multiple industry conferences, Usability Professional Association (UPA) events, and Microsoft Mentorship Program.

    • Image of Tingting Zhang

      Tingting Zhang

      Senior UX Researcher at Google

      Tingting Zhang is a senior UX researcher at Google. Over the past ten years, Tingting has worked as a UX researcher across multiple tech companies in the US and China to inform product strategy and designs. She has collaborated with cross-functional teams to prioritize opportunities in a fast-paced, rapidly changing environment. Prior to joining Google, Tingting was a UX researcher at Airbnb, Salesforce, and Lenovo.

    • Image of Sabrina Kang

      Sabrina Kang

      Head of User Experience Research at Charles Schwab

      Sabrina Kang heads the UX research practice at Charles Schwab. She grew the team from 3 to 30 researchers in two years. Her team supports many of the diverse digital product and platform offerings for the brokerage house. Schwab’s UXR team also supports the innovation and digital accelerator program. Sabrina’s based in San Francisco, but she’s a Seattle native and proud alum of University of Washington’s HCDE program. Her background is varied, working as a journalist, policy analyst and in health care marketing before landing in UX research.

    • Image of Gary Anderson

      Gary Anderson

      Principal Design Manager at Microsoft

      Gary Anderson is currently a Principal Design Manager within the Web Experience Collective at Microsoft. Throughout his years in this industry, Gary has had the opportunity to play many different roles (Designer, Researcher, UX Program Manager, Product Manager) and utilizes this broad experience to help others understand and execute human-centered design effectively. Gary holds a B.S. in Industrial/Organizational Psychology from Montana State University-Bozeman, an M.B.A. from Boise State University, and an M.S. in Human Centered Design and Engineering from the University of Washington.

    • Image of Aaron Benjamin

      Aaron Benjamin

      Staff UX Designer at The Home Depot

      UX Strategist. Inclusive design advocate. Afraid of roller coasters.

    • Image of Brien Thompson

      Brien Thompson

      Owner, Creative Staffing Specialist at Haystack Creative

      Brien Thompson draws from over 20 years of experience recruiting and providing staffing expertise for the design, digital, ux, marketing, interactive and creative industries. Brien owns Haystack Creative and prior to that has run several of Seattle's leading creative placement firms. He has placed folks in in temp, temp to perm and full time placements at firms such as Microsoft, Amazon, Boeing, Pokemon, HBO, Nintendo, Starbucks, Costco, as well as with many agencies, design firms and boutique product teams.

    AMA: UX Research in Enterprise A.I.

    Join us on November 18th from 5 to 6pm PST for an AMA with Obinna Anya


    • Image of Obinna Anya

      Obinna Anya

      UX Researcher at Google

      Obinna is a UX researcher at Google Cloud AI. He was previously a Research Staff Member at IBM, and prior to that, a research scientist at Liverpool Hope University, UK. He is passionate about usable machine learning, and spends his time investigating how to build simple, effective and delightful experiences to support businesses struggling to fit AI/ML technologies to enhance their systems and operations.